How can we use Google Ad Manager for our advertising campaigns?
Google Ad Manager is a helpful and interesting tool to manage our advertising campaigns. A company that works with advertisers can run quite complex advertising campaigns. These will involve analysing statistics, testing new ways, we can, for example, bet on banner advertising, check its results, use Google AdSense advertising networks. We can now target our advertising very well according to the location of the audience. In this way, we will make our advertising expenditure translate into new customers. Therefore, managing Google Ad Manager can bring us many benefits.
Google Ad Manager supports multiple devices
Currently, Google Ad Manager, is based on an auction system, in which case the highest bid determines the price of the ad. We can choose multiple distribution channels, desktop devices, mobile devices and even smart TVs. The tools are designed to support advertisers, to improve the display system, to offer the possibility of correctly presenting ads on different devices. Google AD manager is therefore becoming a very versatile tool that advertising agencies use on a daily basis.