{"id":1268,"date":"2022-10-19T20:40:19","date_gmt":"2022-10-19T20:40:19","guid":{"rendered":"https:\/\/bpluscom.net\/?p=1268"},"modified":"2022-10-19T20:40:33","modified_gmt":"2022-10-19T20:40:33","slug":"what-is-google-ad-manager","status":"publish","type":"post","link":"https:\/\/bpluscom.net\/en\/technology\/what-is-google-ad-manager\/","title":{"rendered":"What is Google Ad Manager?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >Spis tre\u015bci<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/bpluscom.net\/en\/technology\/what-is-google-ad-manager\/#How_can_we_use_Google_Ad_Manager_for_our_advertising_campaigns\" title=\"How can we use Google Ad Manager for our advertising campaigns?\">How can we use Google Ad Manager for our advertising campaigns?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/bpluscom.net\/en\/technology\/what-is-google-ad-manager\/#Google_Ad_Manager_supports_multiple_devices\" title=\"Google Ad Manager supports multiple devices\">Google Ad Manager supports multiple devices<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_can_we_use_Google_Ad_Manager_for_our_advertising_campaigns\"><\/span>How can we use Google Ad Manager for our advertising campaigns?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1269 alignleft\" src=\"https:\/\/bpluscom.net\/wp-content\/uploads\/2022\/10\/c14-300x199.jpg\" alt=\"Google Ad Manager\" width=\"300\" height=\"199\" \/>Google Ad Manager<\/strong> is a helpful and interesting tool to manage our advertising campaigns. A company that works with advertisers can run quite complex advertising campaigns. These will involve analysing statistics, testing new ways, we can, for example, bet on banner advertising, check its results, use <strong>Google AdSense advertising networks<\/strong>. We can now target our advertising very well according to the location of the audience. In this way, we will make our advertising expenditure translate into new customers. Therefore, managing Google Ad Manager can bring us many benefits.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ad_Manager_supports_multiple_devices\"><\/span>Google Ad Manager supports multiple devices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1270 alignleft\" src=\"https:\/\/bpluscom.net\/wp-content\/uploads\/2022\/10\/c15-300x199.jpg\" alt=\"Google Ad Manager\" width=\"300\" height=\"199\" \/>Currently, <a href=\"https:\/\/yieldbird.com\/google-ad-manager-vs-google-ad-manager-360-everything-you-need-to-know\/\">Google Ad Manager<\/a>, is based on an auction system, in which case the highest bid determines the price of the ad. We can choose multiple distribution channels, desktop devices, mobile devices and even smart TVs. The tools are designed to support advertisers, to improve the display system, to offer the possibility of correctly presenting ads on different devices. <strong>Google AD manager<\/strong> is therefore becoming a very versatile tool that advertising agencies use on a daily basis.<\/p>","protected":false},"excerpt":{"rendered":"<p>How can we use Google Ad Manager for our advertising campaigns? Google Ad Manager is a helpful and interesting tool to manage our advertising campaigns. A company that works with advertisers can run quite complex advertising campaigns. These will involve analysing statistics, testing new ways, we can, for example, bet on banner advertising, check its [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93,17],"tags":[404],"class_list":["post-1268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-technology","tag-google-ads"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bpluscom.net\/en\/wp-json\/wp\/v2\/posts\/1268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bpluscom.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bpluscom.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bpluscom.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bpluscom.net\/en\/wp-json\/wp\/v2\/comments?post=1268"}],"version-history":[{"count":2,"href":"https:\/\/bpluscom.net\/en\/wp-json\/wp\/v2\/posts\/1268\/revisions"}],"predecessor-version":[{"id":1273,"href":"https:\/\/bpluscom.net\/en\/wp-json\/wp\/v2\/posts\/1268\/revisions\/1273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bpluscom.net\/en\/wp-json\/wp\/v2\/media\/1299"}],"wp:attachment":[{"href":"https:\/\/bpluscom.net\/en\/wp-json\/wp\/v2\/media?parent=1268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bpluscom.net\/en\/wp-json\/wp\/v2\/categories?post=1268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bpluscom.net\/en\/wp-json\/wp\/v2\/tags?post=1268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}